Meet the team

Meet our team at Equiniti 360⁰ Clinical


Jo Parker-Swift


Jo Parker-Swift has successful founded two companies. 360 Clinical,which provides 360 feedback and appraisal systems to healthcare staff was acquired by Equiniti in 2011 and MIAD which was acquired by Strontium PLC in 2006.

After obtaining a science degree, Jo worked for Astra Pharmaceuticals for three years before spotting a niche in the market for management and assessment training for doctors. In 1995 Jo started her first company, MIAD UK. MIAD grew successfully over 11 years, before it was sold in 2006.

Jo continues as a Lead for Health, developing revalidation products as well as other technology solutions into the healthcare setting

Adam Cooper

Operations Manager

Adam Cooper is operations manager at Equiniti 360⁰ Clinical.  Having joined the company in August 2012 as part of the implementation team, Adam was responsible for project managing the roll-out of 360s and revalidation as well as managing on-going client relationships, before moving into his current role. 

Adam joined Equiniti with a background in sales and account management, working across both the public and private sector, as well as having several years’ experience working on the front line in social care environments.

Ben Overton

National Sales Manager

Ben Overton is the National Sales Manager at Equiniti 360⁰ Clinical, a role he was appointed to in June 2014.

Ben joins Equiniti from Stryker UK where he held the position of territory sales manager for four years, gaining an in depth knowledge of the NHS and its internal processes.

Prior to this Ben was senior solutions specialist at Comtec Enterprises a position he held for seven years gaining the technical knowledge of the design and implementation of datacentre and IT infrastructure.

Richard Nicholls

Regional Business Manager

Richard Nicholls is a business manager at Equiniti 360⁰ Clinical, a role he was appointed to in October 2014.

Richard joins Equiniti from FairWarning UK where he held the position of NHS Account manager for three years, providing proactive monitoring and alerting within electronic patient records.

Prior to this Richard was an IT Solutions Sales specialist at Business Management Services (UK) Ltd, a position he held for 15 years working solely within the NHS.

Tim Cresswell

Implementation Executive

Jolene Gisby

Executive Assistant to Jo Parker-Swift

Jolene Gisby is the Executive Assistant to Jo Parker-Swift (Founder). Having joined the company in May 2008 as an office junior, Jolene has had various responsibility from working within the helpline team to then managing them. Throughout this time she has been involved in the design and build of various Equiniti 360 Clinical systems. Jolene is responsible for marketing and is working directly with Jo Parker-Swift on exciting new projects.

Christopher Burt

Support Manager

Christopher Burt joined Equiniti 360⁰ Clinical in April 2012, and is the support manager. Christopher's role involves managing the customer care team. Christopher has previously enjoyed roles in the banking and insurance industry.